Alessa is a premium online fashion brand, founded in 2012, leader on the Bulgarian market. A few years after the launch of the brand's first online store, the founders Mimi and Maya created a complete ecosystem around the idea of a new lifestyle for millennial women. The brand united a strong community which shares the same believes about design, fashion, and femininity. Since 2019 Brandly is the creative add-on to Alessa's team by providing them with full-scale design services.
An extremely talented team with a true sense of beauty - something you can't learn, you just have it. Their ideas aligned with ours, which resulted in an irresistible visual brand identity. And their approach is personal and unique.
- Mimi & Maya
Founders, Alessa
Forget about boring clothes… shapeless cuts… mediocre quality… cheap-looking designs and fabrics. Forget about blending in with the crowd... a boring lifestyle... ordinary experiences... and small dreams. This is not you. It's your birthright to stand out, be sexy, have fun, feel confident and seen. These designer looks are created just for you, with the goal of achieving that new life of yours. We are now over 90,000 fashion-obsessed Alessi. Join us. Let us pamper you. And welcome to our special, tight-knit fashion family.
The Alessa's brand voice is bold, sensual, and confident. To fans of the brand, clothes are not just fabrics and design. They are weapons. "Weapons" that makes them feel good, ignites “love at first sight”, fights boredom, attracts like-minded friends, wins battles, and most of all, reveals their unique personality. Alessa's voice encourages women to leave behind the ordinary life and to stand out.
We created the Alessa font for the 10th anniversary of the brand. It is a rounded serif typeface with capital letters in the regular style. The letters give the impression of luxury and being part of the high-quality fashion industry. For the best user experience in different countries, the font supports the Bulgarian and English alphabets.
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