We were invited on the Resolute Software podcast to talk about what great UX/UI design actually looks like when it's done with intention — and the conversation went places we didn't expect.
Together with Yana Vasileva, we covered how to approach tough design challenges, why web accessibility is non-negotiable, and one of the most common mistakes companies make: designing for superusers and forgetting that personas should reflect the broader target audience — not just the extremes.
The episode is for anyone who wants to understand how design drives real business results — not just for designers.
Watch or listen here: YouTube → bit.ly/4gftiptSpotify → spoti.fi/3OXmNLZApple Podcasts → apple.co/3ZEMK7U