AI can generate a logo in a few seconds. A tagline in two. An entire visual identity before your coffee gets cold. So is branding dead?

That's the question Etien Yovchev put to Zlati, Plamen Motev, and Kiril Hadjidinev on #TheRecursiveRoundtable - and our answer is no, but it has changed shape. Here's the thing: AI has made the outputs of branding cheap. What it hasn't made cheap is the decision behind them - who you are, who you're for, and what people should remember when your name comes up. That was always the hard part. Now it's the only part that matters.Which leads to the question I keep coming back to (including on a beach in Varna last week): when AI answers on your behalf - in search, in chatbots, in recommendations - what's left of your brand in that answer?We dig into all of it in the episode.

🎙️▶️ Listen here: https://lnkd.in/dA6DJCyR‍