We partnered with MobiSystems - a company founded on authentic principles to empower productivity and give people the freedom of choice. MobiSystems serves a global audience of professionals navigating the shift to working on different devices, including mobile phones.
Their custom, easy-to-use mobile applications support people in their everyday tasks and help them become more productive. The results speak for themselves.
MobiSystems needed a distinguishable brand identity for their new iOS mobile app (PDF Extra) that would support their values and embody a culture of creativity and freedom.
To me, Brandly is a like-minded person.
I therefore very much appreciate your musketeer approach. My experience has shown me that business partners are found rather easy, but true like-minded people are very hard to find. Whenever you tackle a project, you take it on as your own and deliver more than what is expected. You take it personally, emotionally and professionally.
- Raya Mayer
Marketing Director, Mobisystems
We worked with the MobiSystems team to identify their brand voice and determine their brand attributes as vibrant, creative, and productive. Although easiness is an important outcome for working with PDF apps, we instead focused on "creativity" for both the visual strategy and the key message of the brand. Creativity is the power source of a creation and it is also an attribute to the problem-solving skills of humans.
The PDF Extra brand voice is enthusiastic, sincere, and expert. To users of the app the productive life isn’t checking to-dos in an endless task list; it’s the choice to be free and creative. They put heart and honesty into everything they say. Their voice reflects their capability, integrity, and experience – and makes others feel competent as well. They are vibrant, encouraging, and results-driven..
We established a brand story for PDF Extra that aligns with their mission and vision and empowers their team: "Everybody is extraordinary and PDF Extra provides people with the necessary tools to make extraordinary creations. [...] To keep the spark, we inspired users to share their success stories in the #ExtraordinaryCommunity of the company.
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