One bold brand. Built from strategy to shelf.
Nyte
Branding
Nyte is an umbrella brand for three CBD-infused beverages, each built for a different moment in your day. Infinyte gets you back on your feet after a hard workout. Latenyte keeps you going when the night is just starting. Goodnyte helps you finally switch off. Three products, one brand — all rooted in the same belief that what you put in your body should be as intentional as everything else you do.
The challenge wasn't designing a product — it was designing a world. Nyte needed a brand identity strong enough to hold three distinct personalities without fracturing into three separate brands. It had to feel athletic without being intimidating, clean without being clinical, and cool without trying too hard. Our job was to find the thread that tied all three together and pull it tight enough to last.
From brand foundations to the final visual system, we handled every layer of the Nyte identity — end to end.
Nyte is built on five pillars: Athletic, Clean, Organic, Personal, and Cool. Each sub-brand carries its own colour — purple for Infinyte, dark navy for Goodnyte, coral for Latenyte — creating a visual family that is instantly recognisable as one brand, even when standing alone on a shelf.
We started with the person, not the product. Who is the Nyte consumer? Someone who is active. Someone who reads ingredient labels. Someone who trains hard and sleeps intentionally. Someone who doesn't need to be shouted at — they need to be understood. That insight shaped the full concept: THE MOTION. The dark backgrounds that command attention without noise, the bold rounded type that feels confident rather than aggressive, and the colour-coded system that feels like a heatmap, makes navigating three products feel completely effortless. No hidden messaging. No fine print. Just a brand that respects the intelligence of the person holding it.
Our clients are at the heart of everything we do. For Nyte, that meant becoming true believers in the brand before we designed a single element. We immersed ourselves in the world of the consumer — their habits, their values, their expectations — and built a brand that speaks their language fluently. We work as an extension of our clients' vision, not just as a vendor delivering files. Transparent, hands-on, and always focused on the outcome that matters most to them.
A brand that feels as considered as the products inside it. Nyte doesn't shout — it earns attention. And in a crowded wellness market, that's the hardest thing to design for.
View the full case study on Dribble.
A dynamic design agency dedicated to bringing your ideas to life. Where creativity meets purpose.
71 Evlogi & Hristo Georgievi, Sofia, Bulgaria
